Match the Term with Its Descriptor

question 13

Multiple Choice

Match the term with its descriptor.
-creating short-term plans that specify the details of how the strategic plans will be implemented

• A)environmental analysis
• B)internal analysis
• C)SWOT technique
• D)objectives
• E)goals
• F)management by objectives
• G)operational planning
• H)budget
• I)policy
• J)procedure

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Definitions:

Brand Extension

Refers to a strategy where a company uses an existing brand name to launch a product in a different category.

Price Lining

A marketing strategy where products or services within a specific category are set at different price points, to offer options for different customer segments.

Exploratory Research

A type of research aimed at gaining insights or discovering new ideas through qualitative methods, often used to understand a problem more thoroughly.

Structured

Organized and systematic in approach, often following a specific methodology or format to ensure consistency and effectiveness.