You are the new consultant to the project manager for a large chicken project. During your first meeting with the project manager he brings you up to speed on the project status by showing you these S-curves. You glance at the graph, compose your thoughts, and make what comments on this project? 
Definitions:
Strategic Marketing
The planning and execution of marketing efforts aimed at achieving long-term business goals, informed by market research and analysis.
Profitable Customer Action
Profitable customer action is any desirable activity taken by a customer, such as purchasing, subscribing, or engaging with a brand, that contributes to a company's revenue or growth objectives.
Sponsored Conversation
Marketing practices involving the payment or incentivization of individuals or influencers to talk about or promote a brand or product on social media.
Untruths
Statements or claims that are not aligned with the truth; falsehoods.
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