In Experiments on the Extinction of Conditioned Responses, Pavlov Found

question 56

Multiple Choice

In experiments on the extinction of conditioned responses, Pavlov found that repeated presentations of the conditioned stimulus without the unconditioned stimulus led to __________ of the conditioned response.

• A)spontaneous recovery
• B)extinction
• C)acquisition
• D)continuous reinforcement

Understand the concept of sensory fatigue and distinguish it from sensory adaptation.

Grasp the impact of age-related changes on the sensory system, particularly in vision.

Understand the basic structure and function of the visual system in humans and animals.

Identify the roles of different types of cells (rods, cones, ganglion cells) in vision.

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Definitions:

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.