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Bobby was standing in line to purchase a movie ticket. All of a sudden, the man in front of him took a few steps back and stepped on Bobby's foot. Bobby immediately felt pain in his foot. This sensation was transmitted to the spinal cord and the brain through _______.
Category Extension
The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.
Co-branding
A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
Line Extension
A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.
Recoup Investment
The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.
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