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The Concha Is the

question 116

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The concha is the


Definitions:

Liked-Celebrities

Celebrities who are favorably regarded or admired by the public.

Channel Brand Equity

involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.

Consumer-Brand Image

The perception and emotional value that consumers attribute to a brand, based on their experiences and interactions.

Price Premiums

Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.

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