Match Each Term to the Correct Descriptor

question 62

Multiple Choice

Match each term to the correct descriptor. Terms may be used more than once or not at all.
-Mediated by the posterior dorsum of the tongue

• A)salty
• B)sweet
• C)umami
• D)bitter

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Definitions:

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Product Label

A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.

Business Perspective

A viewpoint or attitude towards the operations, strategies, and goals of a business or organization.