Examlex

Solved

Match Each Term to the Correct Descriptor

question 96

Multiple Choice

Match each term to the correct descriptor. Terms may be used more than once or not at all.
-Mediated by thermal sensors


Definitions:

Extensive Distribution

A distribution strategy that places a product in as many outlets as possible.

Distribution Density

The extent to which a product's availability is spread across a geographical area or among a number of retailers.

Intensive Distribution

A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.

Density of Distribution

The extent or thoroughness of a product's availability across different outlets and locations.

Related Questions