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Match Each Term to the Correct Descriptor

question 27

Multiple Choice

Match each term to the correct descriptor. Terms may be used more than once or not at all.
-Activity in biological systems that produces a voltage


Definitions:

Marketing Concept

The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.

Sales Presentation

A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.

Product's Major Features

The primary attributes or characteristics that define a product and differentiate it from competitors.

Trial Closes

Techniques used in sales to ask potential customers for a decision on a minor aspect of a purchase, used to gauge the readiness for the final buy.

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