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Scenario
In order to test the susceptibility of bacteria (if the bacteria are susceptible to being killed) to an antibiotic, a common laboratory test called the Bauer-Kirby Disk Diffusion test is used. First, a petri dish (a shallow, circular, transparent dish with a flat lid) is partially filled with nutrient-enriched agar (a gelatinous material) . The nutrients encourage growth of specific bacterial species. The agar is poured as liquid but then typically solidifies to a soft consistency. Once the agar is set, a "lawn" of bacteria is spread such that a thin layer covers the top of the agar. Antibiotics are then applied to the lawn in a small dose, often through small, saturated paper disks. The dish is typically incubated for 24-48 hours and then observed for susceptibility. If the antibiotic is effective, it will kill the bacteria and leave a clear area called the "zone of inhibition" due to inhibited bacterial growth. The area starts at the source of the antibiotic and radiates outward. Scientists measure the diameter of the zone and then compare it to an established "cutoff value" for a zone specific to antibiotic/organism combinations. A large zone of inhibition in comparison to the standard indicates susceptibility while a small or no zone indicates resistance. Consider the following image, and answer the questions that follow:
-After 1 year of widely prescribed use, reports surface that bacterial infections disappear for up to 2 weeks after taking the FDA-approved antibiotic but then reappear, sometimes worse than the first time. Which explanation might the FDA use to defend their choice of antibiotic to treat the infection?
Transactional Marketing
A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
Buyer-Seller Relationship
The interaction and ongoing connections between a buyer and a seller, often focusing on long-term engagement rather than one-time transactions.
Market Planning
It involves a comprehensive strategy for marketing products and services which includes setting objectives, analyzing the market, and implementing tactics to reach business goals.
Tactical Planning
Short-term, specific planning that supports strategic planning by focusing on current operations and immediate actions.
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