A Scale with Good Validity

question 83

Multiple Choice

A scale with good validity

• A)measures what it purports to measure.
• B)demonstrates incidence.
• C)is consistent and precise.
• D)results in a representative sample.

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Definitions:

Needs

Fundamental requirements that motivate consumer behaviors and influence their purchasing decisions.

American Yogurt

Yogurt produced in America, often characterized by specific flavors, fat content, and nutritional additives specific to the American market.

Greek Yogurt

A thick, creamy yogurt that has been strained to remove much of its whey, resulting in a higher protein content and a richer texture compared to regular yogurt.

Offering

Refers to a product or service provided by a business to its customers.