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Customary Pricing
Setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.
Prestige Pricing
A pricing strategy where goods are priced higher to evoke a sense of luxury or quality, making them desirable due to their cost.
Cost-Oriented Pricing
A pricing strategy where the price of a product or service is determined based on the cost of production plus a markup.
Below-Market Pricing
A pricing strategy where goods or services are offered at prices lower than the typical market value.
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