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The group in an experimental study that is as similar as possible to the experimental group, but does not receive the experimental manipulation, is the:
Competitive Products
Goods or services that are in direct competition with each other, vying for the same customer base within a market.
Marketing Synergies
The increased effectiveness resulting from the combined operation or cooperation of diverse marketing strategies or activities.
Product Synergies
Refers to the combined effect that is greater than the sum of individual effects, achieved when multiple products are integrated or marketed together.
Fast-casual Establishments
Restaurants that offer higher quality food than fast-food chains, with more emphasis on the dining experience, but without full table service.
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