Why Was It Considered Shocking When,after the Civil War,Andrew Johnson

question 45

Multiple Choice

Why was it considered shocking when,after the Civil War,Andrew Johnson made a series of speeches seeking public support for his Reconstruction policies?

• A) Johnson traveled with his own press secretary, the first time a president had used public relations officials.
• B) During the nineteenth century, it was seen as undignified for a president to campaign on his own behalf.
• C) Johnson did not speak to the general public, but instead spoke only to handpicked audiences where he knew he would be favorably received.
• D) Johnson's speeches were delivered only in the former Confederate states and ignored the North, where he most needed support.
• E) Johnson's speeches were the first to encourage women and African Americans to become active in politics.

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Definitions:

Outcome

The result or effect of an action, process, or situation, often measured to evaluate the success or impact of an intervention.

Emotionally Positioned

Designed or marketed in a way that appeals to the emotional responses or sensitivities of the target audience.

Functionally Positioned

A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.

Backlash

A strong negative reaction or opposition arising in response to an action or decision.