GreenBox, a Company That Recycles Paper Products to Make Cardboard

question 13

Multiple Choice

GreenBox, a company that recycles paper products to make cardboard cartons, has introduced a new product that resists damage by moisture.GreenBox can expect that:

• A) this innovation will resist competitors' attempts to imitate it.
• B) its investors will react positively to the introduction of the new product because of the potential for higher returns.
• C) its investors will react negatively because of the risk and cost entailed in introducing a new product.
• D) this will be recognized in the industry as a radical innovation.

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Definitions:

Stimulus Discrimination

The ability to differentiate between similar stimuli and respond appropriately to each.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money becoming valuable through its ability to purchase food or other basic needs.

Salient

Refers to something that stands out prominently or is most noticeable or important.

Shaping

A method of behavior modification that uses rewards to gradually guide an individual's actions toward a desired behavior.