Examlex
In an SBU structure, __________ is/are evaluated using strategic controls, whereas __________ is/are evaluated using financial controls.
Advertising Cost
Expenditure incurred to promote products or services to increase brand awareness and boost sales.
Allocation Bases
Criteria or units used to distribute overhead costs to various cost objects, such as machine hours or labor hours.
Return on Investment
A financial metric used to evaluate the efficiency of an investment, calculated by dividing net profit by the cost of the investment.
Ending Assets
The total assets a company reports on its balance sheet at the end of a financial period, reflecting the company's resources and investments.
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