If the Market for Corporate Control Were Efficient as a Governance

question 9

Multiple Choice

If the market for corporate control were efficient as a governance device, then only __________ would be targets for takeovers.

• A) firms with unethical top executives
• B) firms earning above-average returns
• C) poorly performing firms
• D) overvalued firms

Identify the strengths and weaknesses of advertising as a promotional tool.

Recognize the concept and impact of wasted coverage in advertising.

Comprehend the nature and importance of personal selling in the promotional mix.

Grasp the advantages of personal selling over other promotional methods.