McDonald's, Hilton International, and Subway All License Their Trademarks and Methods

question 20

Multiple Choice

McDonald's, Hilton International, and Subway all license their trademarks and methods to other businesses.In doing so, they rely on the __________ strategy.

• A) transnational
• B) network cooperative
• C) cross-border alliances
• D) franchising

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Definitions:

Improper Threat

A form of coercion that is illegitimate or unethical, used to induce another party to act in a manner they otherwise would not.

Assertion

An assertive declaration of truth or conviction.

Mutual Mistake

A legal concept where both parties involved in a contract have a misunderstanding about an essential fact of the agreement, potentially making the contract voidable.

Fair Market Value

The price at which an asset would exchange hands between a willing buyer and seller, each having reasonable knowledge of the relevant facts, and neither being under compulsion to transact.