SpeakEasy, a U

question 119

Multiple Choice

SpeakEasy, a U.S.software company that specializes in voice-recognition software, wishes to rapidly enter the growing technical translation software market.This market is dominated by firms making highly differentiated products.To enter this market, SpeakEasy would be best served if it considers a(n) :

• A) vertical acquisition of a firm that uses technical translation products.
• B) acquisition of a highly related firm in the technical translation market.
• C) cross-border merger, preferably with an Indian or Chinese company.
• D) strategy of internally developing the technical translation products needed to compete in this market.