SpeakEasy, a U

question 119

Multiple Choice

SpeakEasy, a U.S.software company that specializes in voice-recognition software, wishes to rapidly enter the growing technical translation software market.This market is dominated by firms making highly differentiated products.To enter this market, SpeakEasy would be best served if it considers a(n) :

• A) vertical acquisition of a firm that uses technical translation products.
• B) acquisition of a highly related firm in the technical translation market.
• C) cross-border merger, preferably with an Indian or Chinese company.
• D) strategy of internally developing the technical translation products needed to compete in this market.

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Definitions:

Cost Of Material

The expense incurred from acquiring the raw materials needed to manufacture a product or complete a project.

Dual System

A system that combines two different methodologies, structures, or principles, often seen in education or governance.

Single-Party Marketing

Marketing strategies or campaigns that are conceptualized and executed by a single organization, without collaboration with other parties.

Professional Revenue Model

A framework that outlines how a business intends to generate income through its professional services or offerings.