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The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and activities.The Publicis Groupe is using a(n) __________ diversification strategy.
Economic Thought
A branch of economics that studies the evolution of economic ideas and theories over time.
Keynesians
An economic theory that advocates for active government intervention in the marketplace and monetary policy to manage demand and smooth out cycles of boom and bust.
Monetarists
Economists who believe that variations in the money supply are the main source of economic fluctuations.
Recession
A significant decline in economic activity spread across the economy, lasting more than a few months, typically visible in GDP, real income, employment, industrial production, and wholesale-retail sales.
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