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In general, firms are more aware of competitors that have similar resources and that:
Edelman Survey
An annual global trust and credibility survey conducted by the public relations firm Edelman, measuring public trust in institutions such as governments, businesses, media, and NGOs.
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Higher education institutions that offer undergraduate and postgraduate degrees in various fields of study.
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Human resources management in nonprofit organizations, focusing on recruitment, training, and retention of staff dedicated to the organization's mission.
Marketing Communications
The various strategies and methodologies used by companies to reach out to their customers and potential customers about their products or services.
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