Because Coca-Cola, Nestlé, and PepsiCo All Sell a Product (Bottled

question 21

Multiple Choice

Because Coca-Cola, Nestlé, and PepsiCo all sell a product (bottled water) that is essentially the same and all three giant companies are engaged in battles for market share using incremental changes in their products and seeking loyalty to brand names, it is MOST likely that the bottled water market is a(n) :

• A) slow-cycle market.
• B) standard-cycle market.
• C) fast-cycle market.
• D) intermediate-cycle market.

---

Definitions:

ROI

Return on Investment; a measure used to evaluate the financial performance or potential return from an investment, calculating the ratio between net profit and cost of investment.

Closing Phase

The final stage in a sales process where the salesperson seeks to conclude the transaction, securing the purchase decision from the customer.

Asking For Business

The stage in the sales process where the salesperson directly asks the prospective customer to make a purchase.

Business Proposition

A value statement explaining what benefits a company offers, how it solves customer problems, and why it is unique or better than competitors.