Global Competition Has Increased the Options for Consumers and Has

question 16

True/False

Global competition has increased the options for consumers and has made it more imperative for firms to identify the needs of customers to earn above-average returns.

---

Definitions:

George Kelly

An American psychologist known for his theory of personal constructs, which suggests people actively endeavor to understand the world.

Carl Rogers

Carl Rogers was an influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Mihalyi Csikszentmihalyi

A psychologist best known for his theory of flow, a state of heightened focus and immersion in activities such as work, learning, and art.