Viewing the World Through the Customer's Eyes and Constantly Seeking

question 48

Multiple Choice

Viewing the world through the customer's eyes and constantly seeking ways to create more value for the company enhances:

• A) the reach of the company toward the customer.
• B) the ability to identify the customer.
• C) the richness of the relationship with the customer.
• D) affiliation with the customer.

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Definitions:

Ordinary Gain

Ordinary gain refers to the profit that arises from the sale of an asset or property, which is taxable at standard income tax rates.

Receivables

Money owed to a business by its clients or customers for goods or services that have been delivered but not yet paid for.

Artistic Works

Original items or creations, like paintings, music, literature, etc., often protected by copyright law.

Capital Assets

Long-term assets such as property, plant, and equipment that are used or held for investment purposes, the sale of which results in capital gains or losses.