Before a Firm Decides What Products to Offer and What

question 106

Multiple Choice

Before a firm decides what products to offer and what benefits and features they will have, it must determine all of the following EXCEPT:

• A) who the firm should serve.
• B) when the customers' needs should be satisfied.
• C) what needs the firm should satisfy.
• D) how to use core competencies to satisfy customer needs.

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Definitions:

Optimism

A mental attitude characterized by hope and confidence in positive outcomes or the future.

Autonomy Versus Shame

A stage in Erik Erikson's theory of psychosocial development where toddlers develop a sense of personal control and independence, or experience shame and doubt about their abilities.

Locomotor-genital Stage

A stage in human development that typically occurs from the age of 5 to puberty, where children gain greater mobility and become more concerned with their genitals and the differences between sexes.

Ego Integrity

A sense of coherence and wholeness that one experiences upon reflecting on their life, typically achieved in late adulthood, according to Erikson's stages of psychosocial development.