Starbucks Determined That All of the Following Customer Needs Were

question 71

Multiple Choice

Starbucks determined that all of the following customer needs were important EXCEPT:

• A) low price.
• B) the experience associated with drinking coffee, not just the coffee.
• C) the actual product of service (e.g., a cup of coffee), not the experience.
• D) allowing customers to design their own drinks.

---

Definitions:

Account Payable

An obligation of a business to pay a supplier for products or services received, typically recorded as a current liability.

Notes Issued

Refers to the act of issuing promissory notes, which are written promises to pay a specified sum of money to a certain party at a defined time or on demand.

Maturity Value

The amount that is due at the maturity or due date of a note, which is the sum of the face amount and any interest.

Note Payable

A written agreement to pay a specific amount of money, plus interest, by a certain date or upon demand.