Starbucks Determined That All of the Following Customer Needs Were

question 71

Multiple Choice

Starbucks determined that all of the following customer needs were important EXCEPT:

• A) low price.
• B) the experience associated with drinking coffee, not just the coffee.
• C) the actual product of service (e.g., a cup of coffee), not the experience.
• D) allowing customers to design their own drinks.

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Definitions:

Knowledge

Information, understanding, or skill that one gets from experience or education; awareness or familiarity gained by experience of a fact or situation.

Competitively Superior Fit

A strategic alignment where a company's products or services match customer needs better than competitors, providing a competitive advantage.

Changing Environment

A situation where external and internal factors that affect an organization or individual's performance evolve over time.

Externally-Oriented Perception

The focus or perspective that emphasizes understanding and adapting to the external environment, including market trends, customer needs, and competitive actions.