In Order to Meet and Exceed Customers' Expectations Over Time

question 122

Multiple Choice

In order to meet and exceed customers' expectations over time, firms must:

• A) constantly manipulate customers' perceptions of their needs.
• B) answer the questions: who, what, when, where, how, and why as they apply to customers.
• C) continuously improve, innovate, and upgrade their core competencies.
• D) successfully defend their established core competencies from imitation by competitors.

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Definitions:

Effect

The result or outcome of an action, phenomenon, or condition.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological instrument used to assess and diagnose mental disorders and personality structure.

Projective Measure

A type of psychological test in which subjects' responses to ambiguous stimuli, such as pictures or patterns, reveal their underlying motives, preferences, or personality traits.

Personality Assessment

The process of measuring and evaluating an individual's character traits, behaviors, and patterns to understand their personality.