If Southwest Airlines' Employees Lost Their High Enthusiasm and Commitment

question 124

Multiple Choice

If Southwest Airlines' employees lost their high enthusiasm and commitment to the company:

• A) the airline could continue without problems because its cost leadership strategy is dependent on its efficient internal procedures.
• B) replacement employees could be hired from rival airlines that are laying off employees and easily be merged into the Southwest culture.
• C) there would be no impact on Southwest's profitability because Southwest's customers value the low fares rather than being "entertained" by the employees.
• D) Southwest would have lost one of its competitive advantages, and its performance would be threatened.

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