A Company Using a Narrow Target Market in Its Business

question 14

Multiple Choice

A company using a narrow target market in its business strategy is:

• A) following a cost leadership business strategy.
• B) focusing on a broad array of geographic markets.
• C) limiting the group of customer segments served.
• D) decreasing the number of activities on its value chain.

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Definitions:

Production Rates

The speed at which goods are manufactured or services are provided within a specified time period.

Television Sets

Are electronic devices designed for the reception and display of broadcast or recorded visual content.

Arizona

A state located in the southwestern region of the United States, known for its desert climate, the Grand Canyon, and rich Native American history.

Distribution Center

A warehouse or specialized facility where goods are stored, managed, and distributed to retailers or customers.