Blind Taste-Tests Have Shown That the Taste of Premium-Priced Vodkas

question 66

Multiple Choice

Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka.But the sales of premium vodkas are thriving.This is an example of the:

• A) perception of perceived prestige and status as a means of differentiating a product.
• B) importance of high-quality raw materials when using the differentiation strategy.
• C) risk of product imitation by competitors.
• D) danger counterfeiting holds for firms pursuing the differentiation strategy.

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Definitions:

Globalization from Below

A grassroots-driven process of integrating economies, cultures, technologies, and governance, characterized by the activities and initiatives of people and communities rather than multinational corporations or governments.

National Boundaries

Imaginary lines that define the territorial limits of a state and distinguish it from neighboring states.

Cultural Imperialism

The practice of promoting the culture or language of one nation in another, often disregarding the native culture, beliefs, and traditions.

McDonaldization

The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.