All of the Following Are Ways That a Good or Service

question 76

Multiple Choice

All of the following are ways that a good or service can be differentiated EXCEPT:

• A) responsive customer service.
• B) perceived prestige and status.
• C) economies of scale and efficient operations.
• D) engineering design and performance.

---

Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, chosen based on various demographic, geographic, and psychographic factors.

Advertising

The action of calling public attention to products, services, or events, often through paid announcements by an identified sponsor.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Personal Selling

A direct approach to selling in which a salesperson personally communicates with potential customers to persuade them to purchase a product or service.