In Analyzing the Demographic Segment of the General Environment, One

question 112

Multiple Choice

In analyzing the demographic segment of the general environment, one typically examines all of the following factors EXCEPT:

• A) age structure.
• B) ethnic mix.
• C) distribution of income.
• D) cultural values.

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Definitions:

Pampered Chef

A multi-level marketing company that sells kitchen tools, food products, and cookbooks for home cooking and entertaining.

Direct Selling

A marketing strategy in which goods are sold directly to customers, avoiding conventional retail settings.

Wholesale Selling

The act of selling goods in large quantities at lower prices to retailers or other merchants, who then sell to end consumers.

Account Representation

The process or act of managing customer accounts by a designated sales or service representative within an organization.