In a Particular Industry, Products Need a Certain Level of Maintenance.Customers

question 2

Multiple Choice

In a particular industry, products need a certain level of maintenance.Customers can take the product to service companies to provide that maintenance.However, a number of manufacturers offer reasonably priced maintenance packages as well.This level of service after the sale indicates what about the industry?

• A) Low switching costs have empowered customers.
• B) The industry is moving toward differentiation of services.
• C) The competitive rivalry in the industry is high.
• D) The economic segment of the external environment has shifted, but strategies have remained the same.

---

Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Dependent Variable

A variable in an experiment that is expected to change as a result of manipulations of the independent variable.

Extraneous Variable

Any variable in a scientific experiment that is not the independent or dependent variable but may affect the results of the experiment if not properly controlled.

Random Assignment

A method used in experiments where participants are allocated to different groups purely by chance, minimizing pre-existing differences between those groups.