Which of the Following Explains, in Part, Why Rivalry Among

question 45

Multiple Choice

Which of the following explains, in part, why rivalry among McDonald's, Wendy's, and Burger King is intense?

• A) There is low geographic saturation of the market.
• B) There is high differentiation among competing products.
• C) The threat of supplier forward integration is low.
• D) These companies are trying to find ways to differentiate their products.

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Definitions:

Product Development

The process of bringing a new product or service to market, including ideation, design, creation, and marketing stages.

Diversification Strategy

A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.

Market Penetration

The extent to which a product or service is recognized and purchased by customers in a particular market.

Marketing Mix

The strategic set of actions that a company uses to promote its brand or product in the market, involving variations of product, price, promotion, and place strategies.