Examlex
When a professional makes the decision to supplement with other theoretical approaches based on the specific needs of the client this is called:
Meaningful Purpose
The significant and intentional aim or objective that drives an individual's or organization's actions.
Audience Analysis
The process of examining and understanding the characteristics, needs, and preferences of the intended audience of a communication.
Primary Audience
The main group of people that a message, piece of content, or campaign is specifically intended to reach.
Audience Composition
The makeup or characteristics of the people who will be receiving and interpreting a message.
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