Examlex
The percentage change in a financial statement line item over two years is computed by dividing the dollar amount of the line item in the most recent year by the prior year dollar amount of the line item.
New Coke
A product launched by Coca-Cola in 1985 as a reformulated version of its original soft drink, which faced significant public backlash leading to a marketing and business learning case.
Crystal Pepsi
A clear version of Pepsi soda that was marketed in the early 1990s, aiming to offer a novel experience to consumers.
Pathways
Refers to the routes or courses of action that can be taken in order to achieve a specific goal or outcome.
Opportunity Identification
The process of finding new prospects or possibilities for business and economic growth.
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