Segments May Be Created By

question 41

Multiple Choice

Segments may be created by:

• A)different types of business activities.
• B)geographic areas covered.
• C)product lines offered.
• D)all of the above.

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Definitions:

Behavior Therapy

Therapy that applies learning principles to the elimination of unwanted behaviors.

Insight and Self-awareness

The understanding and recognition of one’s own mental and emotional state, leading to a deeper understanding of oneself.

Cognitive Therapists

Professionals who specialize in treating psychological disorders by changing dysfunctional thinking, behavior, and emotional responses.

Counterconditioning

A behavior therapy technique where a positive response is conditioned to replace a negative or unwanted response to a stimulus.