Examlex
He is regarded as the originator of the Gestalt theory and is frequently quoted by his followers. He suggested main theoretical principles and conducted early empirical studies.
Brand Purpose
The core intention of a brand that extends beyond commercial transactions to include emotional and social values, aiming to inspire customer loyalty and advocacy.
Brand Character
The unique set of human-like attributes and qualities associated with a brand that forms its personality, aiding in consumer connection and differentiation.
Brand Purpose
The reason a brand exists beyond making a profit, often framed as its contribution to society or consumers' lives, enhancing its emotional connection with customers.
Brand Storytelling
The use of narrative and creative expression to communicate a brand’s values, history, and mission to engage consumers emotionally.
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