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What issues and beliefs helped unite the diverse group of reformers known as progressives?
Fear
An emotional response to threats or danger, often prompting avoidance or defensive behavior.
Advertising Objectives
Goals a company aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.
Target Audience
A specific group of consumers identified as the intended recipients of an advertising or marketing message, based on shared characteristics.
Advertising Program
An advertising program is a comprehensive plan that outlines the marketing and communication strategies, including media channels and creative concepts, used to achieve advertising objectives.
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