What Kind of Cultural Study: Within-Cultural Comparison or Cross-Cultural Comparisons

question 25

Multiple Choice

What kind of cultural study: within-cultural comparison or cross-cultural comparisons makes the most sense?

• A) Both can make sense, it depends on what theory you are testing.
• B) Both can make sense, although one should study within-cultures most often.
• C) Neither makes sense because this type of research is impossible to do.
• D) Neither makes sense as both are difficult to accumulate statistical data for.

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The period during a television broadcast schedule when the largest number of viewers are watching, typically in the evening.

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