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question 11

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Definitions:

Reinforcement

A process in behaviorism where a behavior becomes more likely to occur in the future due to the consequences that follow the behavior.

Matching Law

A principle stating that the proportion of responses on a particular option matches the proportion of reinforcements received for that option.

Maximizing Law

The goal of behavior in a choice task, which is to obtain as many reinforcements as possible.

Consumer Choice Behavior

Refers to the process and factors influencing the decision-making of individuals when selecting among different products or services.

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