With Expert Audiences, Persuaders Should

question 6

Multiple Choice

With expert audiences, persuaders should:

• A) Move quickly to a specific recommendation.
• B) Present an array of perspectives and evidence.
• C) Try to appeal to their emotions.
• D) Use a confrontational style.

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Definitions:

Higher-order Conditioning

A form of conditioning involving the modification of reaction to a neutral stimulus by first associating this stimulus with another conditioned stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, is able to elicit a conditioned response.

Unconditioned Stimulus

In behavioral psychology, a stimulus that naturally and automatically triggers a response without any learning process involved.

Conditioned Responses

Learned reactions that occur in response to previously neutral stimuli after conditioning.