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Relative to the yields on corporate bonds issued in the primary market, the yields on comparable corporate bonds trading in the secondary market are:
Potential Investors
Individuals or entities potentially interested in contributing capital to a business venture in exchange for prospective financial returns.
Early Adopters
Individuals or organizations that start using a new technology or product shortly after it is launched, before the majority of people do.
Bowling Pin Strategy
A business approach where success with one target market or product leads to subsequent success with additional markets or products, akin to knocking down a series of pins.
Beachhead Strategy
A strategy in which a company focuses efforts and resources on capturing and dominating a small market segment before expanding to larger markets.
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