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Color was an important component for several of the movements and individual artists discussed in this chapter. Describe the new observations that were made about color and how individual artists exploited it for their own artistic aims.
Co-opetition
The strategy of working with rivals on projects of mutual benefit.
Generic Strategies
Broad approaches to business strategy proposed by Michael Porter that can be applied across industries, including cost leadership, differentiation, and focus strategies.
Market Scope
The extent or range of areas (geographical, product lines, demographics) a business or product targets in order to market its goods and services.
Competitive Advantage
The attributes or conditions that allow an organization to perform better than its competitors.
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