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A paralegal may not accept a case because
Compensatory Decision Rule
At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.
Determinant Attributes
Specific characteristics or features of a product or service that influence the consumer's purchasing decision.
Evaluative Criteria
Consist of a set of salient, or important, attributes about a particular product.
Evoked Sets
Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.
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