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People are more easily influenced by others when they are in a positive mood.In part,this is because .
Sociologist
A social scientist who studies the social behaviors, structures, and functions within human societies to understand societal influences and patterns.
Differential Reinforcement
A behavior modification technique where positive behavior is rewarded and negative behavior is not, encouraging the desirable behavior.
Deviant Behavior
Conduct that deviates from widely-held norms or values within a society, often causing negative reactions from others.
Burgess-Akers's Social Learning Theory
A perspective that emphasizes the role of socialization in learning deviant and criminal behavior through the observation of others.
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