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People use a number of different techniques to try and manage the impression they make on others.These techniques generally fall into one of two broad categories: and .
Current Assets
Resources that are anticipated to be turned into cash, sold, or utilized within a year or during the standard operational cycle of a company.
Goodwill
An intangible asset that represents the value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology.
Intangible Assets
Assets that cannot be physically touched or held, such as patents, trademarks, and goodwill.
Tangible Assets
Physical and material assets, such as machinery, buildings, and land, that have a value and can be seen and touched.
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