Fishbein and Azjen's Theory of Planned Behavior Suggests That the Choice

question 10

Multiple Choice

Fishbein and Azjen's theory of planned behavior suggests that the choice of whether or not to engage in a specific behavior is determined .

• A)irrationally
• B)by observing others
• C)rationally

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Definitions:

Impulse Buying

A buying decision made by customers on the spot when they see the merchandise.

Extended Problem Solving

A consumer behavior process involving detailed research and careful evaluation of alternatives before making a significant purchase.

Limited Problem Solving

Occurs during a purchase decision that calls for, at most, a moderate amount of effort and time.

Traditional Market

Markets operating in a conventional manner, often based on face-to-face transactions, physical stores, and cash payments.