An Anti-Smoking Advertisement That Features Photographs of Diseased Lungs,people Using

question 54

Multiple Choice

An anti-smoking advertisement that features photographs of diseased lungs,people using oxygen tanks to offset the effects of lung disease,and funerals,but does not include information about quitting smoking,is likely to be ineffective because .

• A)it will probably induce too much fear
• B)it will probably induce a desire to smoke more among some people
• C)it will probably trivialize the consequences of smoking
• D)it will probably create cognitive dissonance in viewers
• E)it will probably violate our social norms

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Definitions:

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics aimed at achieving specific marketing objectives.

Distribution Strategy

An approach to determine how a product or service will be delivered to the end customer.

Specific Offering

A distinct product or service provided by a company to meet unique customer needs or market demands.

Qualified Prospects

Potential customers who have been evaluated and deemed likely to be interested in a company's product or service based on specific criteria.